Microsoft and Google have become fierce rivals, and in 2012 Microsoft went for the throat. After Google adopted a controversial new privacy policy, the company launched a series of attack ads in major newspapers to fan the flames of outrage and hopefully direct consumers to choose Microsoft services. Not satisfied with the initial results, Microsoft hired former Clinton campaign advisor Mark Penn to launch "Scroogled." It's a one-stop shop for all of Microsoft's vitriol against Google's policies, a catchphrase which stands for the way Google allegedly snoops on consumers and sells their private data. Here, we'll chronicle the ways Microsoft treats Google like a nasty politiical opponent.
Inside the bitter YouTube battle between Microsoft and Google
Why do these companies love to hate each other?
Fighting dirty: Microsoft’s mean ‘Scroogled’ ads are a sign of what's to come
Does going negative raise awareness or spread FUD?
Microsoft attacks Google again with new 'Googlighting' video
Microsoft attacks Google yet again with its "Googlighting" video which calls out Google Apps as an unreliable, incomplete product.
Microsoft makes its 'Gmail Man' video official in privacy fight against Google
Microsoft makes its "Gmail Man" video parody official in its competition with Google.
Microsoft exploits Google privacy concerns in newspaper ads
Microsoft uses traditional newspaper adverts to exploit recent concern over Google's privacy policy changes.