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'Star Wars' launches official Tumblr, promises no cat videos

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Star Wars logo (STOCK)
Star Wars logo (STOCK)

Disney's huge marketing push in the run-up to Episode VII, due out in December 2015, is still chugging along. According to an announcement on Twitter, Star Wars now lives on Tumblr. The currently sparse page promises to include content such as concept art, comic strips, behind-the-scenes footage, and obviously GIFs. There won't be any cat videos, but there may be "a nexu or two." The new account joins the Star Wars Instagram, which went live earlier this month, in providing fans content delving deep into the franchise's history.