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The iPhone concept that will make you fall in love with skeuomorphism

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Since the very beginning of graphical user interfaces, real-world objects have been used as visual metaphors to represent computer-based interactions. That's the premise behind the name of the Windows operating system and terminology like 'desktop,' 'folders,' and 'newsstand.' Turning that idea on its head, a group of students have recorded a video where they take the iPhone's skeuomorphic design elements — such as the rotating clock dials and page-turning animations — and recreated them with the materials and objects they seek to imitate. Doug Hindson, one of the three designers, says it's as much an exploration of the quirky ways in which we relate to technology as it is "a subtle commentary on the mundane cycle of the digital day-to-day."