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Photography's faithful flock to Japan's biggest camera show

65,000 people descend on Yokohama to see the newest gear

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Once a year, Japan’s photographic industry congregates in Yokohama for CP+ — a camera and imaging show that brings out three times as many enthusiasts as it does tradespeople. The four-day long event provides plenty to do for the 65,000 or so attendees, with photo exhibitions, seminars, and presentations for pros and amateurs alike. But the biggest draw is the hardware. CP+ is the first place anyone in the country will see the new bodies, lenses, and accessories before they make their way into camera stores later on in the year.

In a country as steeped in photograpy as Japan, it isn’t hard to imagine the enthusiasm in the crowd as Nikon, Canon, Olympus, Panasonic, Sony, Fujifilm, Pentax, Casio, Sigma, and Tamron unveiled their new wares. And while we didn’t see quite as much new gear as we did last year, we used our time to see what the show is really all about.

Photos from CP+ 2013


To show off its high-speed ZR400 and ZR700 point and shoot cameras, Casio brought in a bouncy, rubber slackline. The landing after this backflip might have been a little shaky, but like the announcer pointed out, it was a really big trick.