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Adobe CEO shows how to dodge price-gouging questions

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adobe ceo 640
adobe ceo 640

Adobe is in hot water in Australia over the high pricing of its Creative Suite applications in the country. Recently, the company has been asked to justify the disparities — which have left frugal Australians better off flying to America than buying a copy at home — at a public hearing on March 22nd. Many have questioned why Adobe and others have such wildly different prices across different countries in the age of digital distribution. In a press meeting yesterday, Adobe CEO Shantanu Narayen was asked multiple times to explain why Australians need pay up to $1,400 more for Creative Suite than US residents — he didn't.