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Yahoo unveils new 'personal' homepage with news feeds and social integration

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yahoo redesign
yahoo redesign

Yahoo today began rolling out a redesigned homepage, as part of CEO Marissa Mayer's ongoing effort to revive the once-proud web company. Mayer announced the revamped site in a blog post published Wednesday, writing that the landing page is "designed to be more intuitive and personal." Yahoo began testing its redesign among some users in early January, and will begin rolling it out to all users in the US "over the next few days."

The company's once-cluttered landing page has now been replaced with a notably more streamlined layout that allocates prime real estate to Yahoo's most recognizable properties, including email, news, Yahoo Finance, and Yahoo Sports. Yahoo has also added a Twitter-like stream, an infinite news scroll, and social features that allow users to see content recommended by Facebook friends. The company has adopted similar features on its mobile and tablet apps, as well.

"An element of surprise and serendipity."

Today's announcement comes more than two months after Yahoo unveiled revamped email clients on both the web and mobile apps, marking another major change under Mayer's leadership. Mayer was named CEO last summer after spending years at Google, where she was widely credited with streamlining the company's homepage. The exec says she adopted a similar approach to Yahoo's page, telling the New York Times that she wanted the site to be "fresh and dynamic" with an "element of surprise and serendipity."

She added that today's unveil is just the "first of many releases," though it may be the most visible. "We’re introducing a new way to welcome people to Yahoo," Mayer said.