Nobody does grandiose sporting spectacles quite like the Americans, whose annual Super Bowl extravaganza attracts massive audiences from all over the globe. This year's title tussle isn't short on dramatic storylines — with two brothers in charge of the finalist teams and a legendary linebacker making it his swansong game — but a great many people will still be tuning in primarily to check out the exorbitantly expensive half-time ads. You can track all the fun and frolics of those commercials right here, but that's not all. We've also got insider reports from New Orleans, breaking down the technical challenges of recording, photographing, and broadcasting a game of such magnitude.
Can technology solve the NFL's head injury problem?
In the wake of the Super Bowl, protecting players' brains is a bigger issue than ever
How Oreo's rapid-response team lit up Twitter with a Super Bowl blackout ad
When darkness falls, ad agencies spring into action
At the Super Bowl, 4K might literally be a game-changer
CBS's six high-res cameras could do away with debatable calls
New Orleans officials planned to police the Super Bowl with a Homeland Security drone
The ethics of domestic drone use may not be sorted out, but police and other officials aren't waiting around to deploy them in the field — and there are few fields more mainstream than the one at the Super Bowl.