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Netflix finally brings Facebook integration to US customers

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Netflix Remote
Netflix Remote

Netflix will today begin rollling out Facebook sharing for its subscription video service, according to Bloomberg. After enabling the feature, you'll see two new rows (“Friends’ Favorites” and “Watched by Your Friends”) added to your Netflix app of choice that showcase what friends have been streaming — so long as they've also agreed to share activity. Users will also have the option of posting films / shows to their Facebook timeline, so you'll be able to let everyone know just how you feel about episode 8 of House of Cards.

You control what you share

By default, sharing only occurs on Netflix; broadcasting your viewing habits on Facebook will require a quick visit to your Netflix preferences. The company is also careful to note that you won't have to share all of those guilty pleasure picks. "You can choose not to share a specific title by clicking the “Don't Share This” button in the player," writes Cameron Johnson, Netflix's director of innovation.

The long-awaited Facebook support has been available internationally for well over a year, but was finally made possible for US customers after a bill allowing Netflix data to be shared on Facebook was signed into law in January. Netflix says that all users should see the new social integration by the end of the week. For those still curious about how the process works, the company has provided a video first-look at sharing that we've embedded below.