Furu ike ya
Kawazu tobikomu
mizu no oto

An ancient pond
a frog jumps in
the splash of water

-Matsuo Bashō, Japanese poet (1644 -1694)

Humans have always lived singularly in the present moment; the internet has only accelerated the pace that we leap from one lily pad of existence to the next. And we’ve always tried to capture that experience and share it with others: in a poem, or a film, or even a pithy tweet. But nothing comes close to capturing our essential moments like the Animated GIF.