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Classic films used to showcase the art of trailers on Vine

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vine stock
vine stock

Vine is turning into its own art form, and just two months after the short-form video service's debut, we've seen everything from an auteur's emergence to a film's release on the new platform. Earlier this week, film advertisers used Vine to promote a teaser trailer for The Wolverine, and now trailer editing house Tokyo has experimented with seven older films to demonstrate what cutting a trailer for the new medium is like. The company edited together six second spots for classic movies, including Jaws, Aliens, and Pulp Fiction, and posted the results to Vine. The six-second format may not give a thorough picture of the film it's promoting, but Tokyo's work shows that it can be enough to establish the film's mood.

Glass Eye suggested the experiment to Tokyo — which has worked on films including Slumdog Millionaire and 500 Days of Summer. They point out that Tokyo is limited to a brief 144 image frames to work with in those six seconds. But by cutting the clips together ahead of time, and overlaying select music and dialog, the company was able to overcome Vine's lack of editing tools. The Wolverine's Vine trailer may not have been much more than quick cuts and Hugh Jackman screaming, but Tokyo proves that a carefully made Vine can show off what a film is really about.