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Apple reportedly held talks with Beats over streaming music service

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Windows Phone beats audio
Windows Phone beats audio

Apple CEO Tim Cook reportedly met with Beats CEO Jimmy Iovine to talk about its upcoming streaming music service, reports Reuters. Apple has been rumored to be working on a subscription service to supplement its iTunes Music store for some time, but details so far have been scarce aside from reports indicating a possible Q1 2013 launch.

Reuters reports that the meeting was corroborated by three people “familiar with the situation.” It reportedly concerned Beats’ upcoming streaming service, codenamed Project Daisy, in whose business model and rollout plans Cook was said to have been interested. Eddie Cue, Apple’s VP of Internet Software and Services and a leading figure in the development of Apple’s iTunes Music store, was also reportedly in attendance.