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Ferrari outfits supercar with iPad minis as it looks to deepen collaboration with Apple

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ferrari ff (ferrari)
ferrari ff (ferrari)

Ferrari is adding iPad minis and Siri voice integration in its four-seater FF in the first show of collaboration since car-collecting Apple VP Eddie Cue joined the sports car maker’s board in November. Bloomberg Businessweek reports that the tablets will be part of the car’s infotainment system, accessible from its rear passenger seats.

More integration between the two companies is on the way

On the software side, Apple added support for a feature called Eyes Free in iOS 6, letting drivers interact with Siri on their mobile devices without taking their eyes off the road. The driver starts talking to Siri by pressing a command button on the steering wheel of cars that support the feature, like the new FF. And more integration between the two companies is on the way. Ferrari’s chairman Luca Cordero Di Montezemolo said that his company is in talks with Apple to collaborate more on in-car entertainment. The comment was made at the at the Geneva Motor Show, where Ferrari also revealed its new hybrid supercar, the 963 horsepower LaFerrari.