"A prudent step as part of day-to-day business operations."
So why the increase? The $598 million in damages that Samsung is being ordered to pay Apple in the US no doubt figure into the equation, but so does its growing US presence and a general trend toward more lobbying spending by major tech companies. Samsung says that the increase is "a prudent step as part of day-to-day business operations" and its "commitment to transparency." And while it’s a big increase, $900,000 is still only half of what Apple spent, and small potatoes compared to Google and Microsoft, which paid out $18.2 million and $8.1 million respectively last year.