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Nike adds friends, leaderboards, and photo sharing to FuelBand iOS app

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Even as Nike recruits young talent to build an ecosystem around its fitness platform, the company isn't forgetting about existing products like the popular FuelBand. Today the FuelBand app for iOS was updated with two new features: friends and photo sharing. The first has been a long time coming; a simple friends list has been a glaring omission for a product that seeks to gamify healthy living, but now it's here and does about what you'd expect. From the app (similar functionality has already been available on the web), you can compare your Fuel count with friends, with data broken up into subsections for today, yesterday, this week, and last week. Nike also now gives users the ability to attach photos to any fitness highlights they share across social networks. The latest FuelBand update is available now in the App Store.