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Tim Cook teases 'exciting new product category' and 'more surprises' from Apple in the fall

Tim Cook teases 'exciting new product category' and 'more surprises' from Apple in the fall

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During Apple's Q2 investor call, CEO Tim Cook teased "the potential of exciting new product categories," and suggested that the company will announce new products in the fall. "We've got a lot more surprises in the works," Cook said. "Our teams are hard at work on some amazing new hardware, software, and services that we can't wait to introduce in the fall and into 2014. We continue to be very confident in our future product plans." Cook said that there will be "really great stuff coming in the fall and across all of 2014."

When asked about the new product categories, Cook declined to provide a specific timeframe, suggesting a new category may not appear this year. "The reality is that the work we do to produce truly innovative products is very hard," Cook said. "I assure you that we're working very closely with manufacturing partners to achieve a very exciting roadmap."

Apple's CEO wouldn't name specifics, but if earlier reports pan out, one of those surprises could be a wristwatch running iOS. The comments came following Apple's promising second quarter report in which the company posted a profit of $9.5b on revenues of $43.6b — right in-line with Apple's expectations from last quarter. "Decline in Apple's stock price over the last couple quarters had been very frustrating to all of us, but Apple remains strong," Cook said. "The most important objective at Apple will always be creating the most innovative products."