Jaguar thinks its new F-Type sports car is sexy enough to be the star of its own movie. So the British automaker (owned by Indian company Tata) went ahead and made one with Ridley Scott Associates, the acclaimed director's production company. The resulting short film that premiered at Sundance London yesterday, titled Desire, is a thriller starring Emmy award-winning actor Damian Lewis, of Showtime's hit series Homeland. He plays a car delivery man who gets caught up in a dangerous chase involving a woman in trouble, played by Shannyn Sossamon. Indie pop songstress Lana Del Ray provides some of the soundtrack.
The 13-minute long film is less like Drive or Transporter and more like the Blues Brothers, leaning heavily on dry humor, but perhaps that's to be expected coming from Doctor Who director Adam Smith. But it's certainly a distinctly different approach from BMW's attempt at moviemaking a decade ago, a series of deathly serious short films titled The Hire, which starred Clive Owen. And for some of us, Desire may be the closest we get to driving an F-Type in the near future. Watch it below and if you like it enough, there's more on the making of it over at Jaguar's F-Type website.