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Samsung switches to Ativ brand for all its Windows hardware

Samsung switches to Ativ brand for all its Windows hardware

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Samsung has decided to rename all of its Windows PC products "Ativ." The Ativ brand, which Samsung introduced last August, has until now been restricted to tablets and phones, but that's set to change. Samsung's Series 3, 5, 7, and 9 laptops are all being renamed as Ativ Book; the company's Series 3, 5, and 7 all-in-ones are being renamed Ativ One 3, 5, and 7, while the Ativ Smart PC and Smart PC Pro are set to be called the Ativ Tab 5 and 7.


Samsung says the name change "now unites all of Samsung’s Windows devices under one cohesive brand, representing the convergence of PC and mobile technologies," adding that it'll be easier for customers to understand the differences between products.

Along with renaming all of its existing PCs, Samsung also announced a pair of updated models. There's the Ativ Book 5, a 14-inch touchscreen ultrabook, and the Ativ Book 6, a 15.6-inch laptop with a 1080p touchscreen and dedicated graphics card. Both are available for pre-order from Samsung, with the Ativ Book 5 priced at $949.99 and the Ativ Book 6 at $1199.99.