As if alcohol weren't enough of a social lubricant already, Budweiser has figured out a way to help it add to your Facebook friends list. The Buddy Cup, unveiled by the company's Brazilian arm, contains "high-tech chip technology integrated with Facebook" that makes two people friends on Facebook when they clink their glasses together in a toast. The cup is paired with a Facebook account by using a QR code printed on the bottom, and a red LED serves as confirmation that you have a new friend.
According to The Drum, the cups will be used at sponsored Budweiser events such as festivals, and are designed to "enhance brand activation and increase the interaction between Budweiser consumers." Hopefully those consumers are comfortable granting Timeline access to anyone else with a beer.