At this point, Samsung is well known for polarizing events (like its recent Galaxy S4 event in New York City) and similarly divisive ads (like its ongoing attack ad series on Apple fans)—but a retailer-sponsored Galaxy S4 launch party in India pushed the awkward and ridiculous envelope even further. According to India Today, Bollywood actor Ranveer Singh took the stage at the event to perform Psy's runaway hit "Gangnam Style"—however, the words were all changed to hype up Samsung's latest flagship phone, with the song now being known as "Samsung Style."
The trainwreck of a performance brings to mind BlackBerry's incredibly awkward remake to REO Speedwagon's "Keep on Loving You" at last year's BlackBerry Jam—but at least that video was meant as a tongue-in-cheek love note to its developers. It's hard to put into words just how awkward it is to hear lyrics like, "If you like the S3 / Then this phone is even better," and "441 PPI is not just a number" shoehorned into "Gangnam Style," and Singh doesn't even do Psy's signature dance move all that well. For those who want to experience the madness for themselves, the whole performance is below. Don't say we didn't warn you.
Update: We've learned Samsung's huge India retail partner Reliance Digital put this event together, getting a number of B-list celebrities to celebrate the Galaxy S4's launch (which took place the day before this event). In addition to Singh's performance, there was also a butchered version of Carly Rae Jepsen's "Call Me Maybe" with the clever lyric change of "Here's my Samsung / So call me maybe."
Check out the Carly Rae Jepsen performance here: