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EA's Peter Moore concedes 'we can do better' as 'worst company' crown approaches

EA's Peter Moore concedes 'we can do better' as 'worst company' crown approaches

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No business wants to labeled the worst company in America, especially for two years running, yet that's the position EA finds itself in as voting continues on Consumerist's annual poll. In response to the expected (and embarrassing) "victory," COO Peter Moore has taken to the company's blog today with a simple message: EA can and will do better. "I’ll be the first to admit that we’ve made plenty of mistakes," he writes. "These include server shut downs too early, games that didn’t meet expectations, missteps on new pricing models and most recently, severely fumbling the launch of SimCity." That last example has been a particularly troublesome one for the gaming publisher; John Riccitiello last week stepped down as EA's CEO following the tumult that followed SimCity's botched debut. Moore says 900,000 SimCity buyers have redeemed the free game EA offered as a measure of redemption in the controversy's aftermath.

"Some of these complaints are 100 percent legitimate."

"But others just don’t hold water."

But Moore also claims that EA has its share of enemies that take every opportunity to slander the company — often unfairly. He's particularly miffed by gamers that maintain SimCity's "always-on" connection was meant to serve as a form of DRM. "People still want to argue about it. We can’t be any clearer – it’s not. Period." He also finds fault with the belief that free-to-play titles and in-app transactions are a black eye on the industry, citing "tens of millions" of players who are enjoying those options. There's even a human rights element to the situation; Moore reveals that EA has discovered posts on conservative-leaning web sites pushing for people to vote EA "worst company" in response to the publisher's embracing of the LGBT community. "If that’s what makes us the worst company, bring it on," he boasts. "Because we're not caving on that."

Moore closes by promising that EA is committed to righting any legitimate blunders it's made of late. He's also quick to point out that the publisher's services reach 350 million gamers each year — far more than the total voicing their opinion in Consumerist's poll. "The tallest trees catch the most wind," the COO concludes. Even so, we'd wager Moore will take steps to help EA avoid the title for a third consecutive year.