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Twitter teams up with Fox and ESPN to bring more video and ads to your timeline

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Twitter for iOS app icon

Twitter users will soon be able to watch highlights from various sporting events thanks to a deeper partnership the company is said to have reached with ESPN. Set to become official tomorrow during ESPN's upfront presentation to advertisers, the move will enable video clips from soccer, college football, the X Games, and other events to be streamed over and from within Twitter's mobile apps. The Wall Street Journal reports these highlights will be appear soon after they play out on the field, and that (predictably) ESPN is planning to sell advertisements alongside each clip. Twitter also stands to benefit from the arrangement; it will be guaranteed a "minimum value" of promoted tweets that will run during each event, according to the report. The sporting event clips mark the latest evolution of a partnership between ESPN and Twitter first announced last year.

Earlier Monday, Fox announced a similar deal with Twitter that will see the network share episode previews, recaps, and its own live event highlights over the social platform. Those promotional efforts will kick off this summer, lending both Fox and outside advertisers another powerful (and interactive) way of reaching Twitter users during prime time. The Wall Street Journal says Twitter has been in frequent contact with other networks as well, so we could see yet more announcements before the week is through.