At BlackBerry Live 2013, the company formerly known as RIM filled out its BlackBerry 10 platform with new hardware and software. These were generally predictable: a keyboard-equipped BlackBerry 10 phone and a software update, for instance, were hardly unexpected, nor was a renewed focus on enterprise. But BlackBerry also tacitly acknowledged the need to tap into more successful platforms, announcing the launch of its BBM platform on Android and iOS.