It's late to the game, but Pandora has finally added support for Facebook's Open Graph, giving users the ability to "effortlessly" share their music listening activity on the social network. The feature can be enabled both from Pandora.com and the company's iOS and Android apps by toggling on a new "Publish" button in settings. Pandora is quick to point out that users retain granular control of just what's being shared with their friends. "You can customize what you share, including your listening activity, the tracks and artists you like, or the people you follow on Pandora," writes CTO Tom Conrad, adding "you will always be able to edit your activity on Facebook in case there’s a guilty pleasure or two that you don’t want friends discovering."
Pandora's decision to implement Open Graph lags behind other music services like Spotify, Rdio, and Soundcloud; the functionality is credited with helping those products pick up steam among consumers. Activity from these Open Graph-compatible apps is now displayed in a dedicated "music" section within user profiles,