Sony has confirmed it will release the PlayStation 4 in the UK by the end of the year. In a full-page advert in British newspaper Metro, the company teased the launch of its next-generation console by featuring its new DualShock 4 controller and the message "coming 2013." Today's announcement suggests it will embark on a worldwide launch during the holiday season, instead of limiting an initial release to US and Japanese markets like in previous years.
A Sony Computer Entertainment Europe spokesperson told The Verge: "We announced at the PlayStation Meeting event on Feb 20th that PS4 would be coming in 2013, the adverts are simply re-stating that message." The company also said it will provide more information on the PlayStation 4 and other PlayStation platforms at next month's E3 gaming exhibition in Los Angeles. Although Sony is yet to show off the console's design in full, it debuted a new teaser trailer ahead of Microsoft's Xbox One reveal, displaying glimpses of the hardware and urging viewers to tune in to its upcoming press event.
Full page PS4 ad in the Metro today. 'Coming 2013' would suggest a worldwide launch before Christmas. twitter.com/James_Jarvis/s…— James Jarvis (@James_Jarvis) May 24, 2013