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AT&T rumored to launch new 'All in One' brand in June as carrier gets serious about prepaid

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AT&T logo (STOCK)
AT&T logo (STOCK)

Next month AT&T will reportedly unveil a new "All in One" prepaid brand, representing the carrier's latest attempt to pull in consumers seeking commitment-free mobile service. According to Fierce Wireless, plans for the June launch are still tentative. Should everything remain on track, All in One's pricing is expected to start at $35 for feature phones, with the most inexpensive smartphone package costing $50. That will get you unlimited talk, text, and 2GB of mobile data. Fierce Wireless says that AT&T "may" offer a higher $70 tier that brings with it a larger data cap of 5GB.

If those rates prove accurate, they'd offer decent savings compared with GoPhone, AT&T's current prepaid service. As of now, GoPhone customers pay $65 for just 1GB of data usage each month (with the same unlimited voice calling and SMS). The $50 price point would also undercut T-Mobile; the uncarrier charges $60 for 2.5GB of data — though we don't yet know if AT&T will be bundling in hotspot functionality, which is a nice perk of T-Mobile's latest plans.

To this point, prepaid offerings from AT&T and Verizon Wireless have looked a bit lackluster when put up against value plans from competitors like Straight Talk. But if the All in One rumors pan it, it seems AT&T may be placing a renewed focus on reeling in customers that want nothing to do with long-term contracts.