clock menu more-arrow no yes

Filed under:

Microsoft's crazy Windows 8 video campaign swaps watermelons for features

New, 131 comments
windows 8 china promo
windows 8 china promo

We don't always see what Microsoft's marketing teams are cooking up around the world, but whoever filmed these insane, absurdist Asian promo videos deserves a raise. It's possible that the trio of clips below (titled Windows 8 Training Camp) weren't meant for public release, but they're still some of the most memorable, engaging, and on-message 30-second spots we’ve seen featuring the new touch-based operating system since it was released last October. According to a company spokesperson, the videos were made for Asian markets and posted to Microsoft’s general channel by mistake, where they were discovered by the rest of the internet. Just imagine what they could do on purpose.