To broaden its appeal with younger viewers, Viacom has launched its first on-demand app for MTV on iPhone and iPad. The new app allows users to view full episodes of Teen Wolf, Awkward, Teen Mom and other MTV shows, adds additional second-screen viewing capabilities, and offers improved social media features. MTV will also include access to what it calls "iconic retro" shows — including Beavis and Butthead, Daria, and Laguna Beach.
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Viacom previously offered MTV WatchWith and VH1 Co-Star second-screen apps, and they have now been consolidated into one. Users will be able to connect their Twitter accounts, access Facebook Chat, and view more content from their favorite shows. To watch MTV episodes, users must first sign in with their TV provider — AT&T U-verse, Bright House Networks, Cablevision (Optimum), DIRECTV, Hawaiian Telecom, RCN, Suddenlink, Time Warner Cable and Verizon FiOS are all supported.
While the apps are free, the company is looking to monetize its new content with sponsorships. Pepsi has signed on as a launch partner and will have exclusive access to parts of the app's music section. Viacom says the new MTV will help strengthen the brand and connect fans wherever they are — as long as they are in the US. The company also plans to launch the new "three-in-one" app on Android and Xbox by the end of the year.