Facebook is taking new steps to assure advertisers that their valued brands won't be associated with controversial Pages and Groups hosted on the social network. The company says it already enforces a stringent removal policy for terms of service violations, but readily admits there's more that can be done to prevent advertisers from being linked to unwanted or inappropriate content.
"We recognize we need to do more to prevent situations where ads are displayed alongside controversial Pages and Groups. So we are taking action," the company said in a statement today. And it's not waiting long to get started; beginning Monday, Facebook will implement a new review process for determining which Pages and Groups are a good match for advertising placement. "This process will expand the scope of Pages and Groups that should be ad-restricted," reads the statement.
Facebook wants to help advertisers avoid controversy
Facebook can be confident of that since it now intends to pull ads from pages containing any violent, graphic or sexual content. The company says this new review process will be handled manually at first — by real humans — but it's working towards an automated solution capable of handling the screening process at a larger scale. "While these changes won't have a meaningful impact on Facebook's business, they will result in benefits to people and marketers," Facebook's statement concludes. The company says results won't be perfect, but it's pledged to continue working at providing advertisers a headache-free experience.
The change in policy arrives after several brands pulled their Facebook ad campaigns after their products appeared alongside content deemed offensive to their audience. Earlier this week, Google announced that as of June 30th, it will be prohibiting any monetization that stems from adult-oriented content on Blogger sites.