Netflix only unleashed the fourth season of Arrested Development late last month, but in keeping with its ambition to one day rival HBO, the company is already hyping its next Originals project. The first trailer for Orange Is the New Black was released today ahead of the series' July 11th debut. Suffice it to say, the Bluth family this is not. Rather, Orange Is the New Black is unlike anything we've yet seen from Netflix, based on Piper Kerman's memoir documenting a year she spent in women's prison. The lead trailer for Netflix's comedy-drama is very much NSFW, but offers a strong preview of what to expect from the 13-episode season. Orange Is the New Black is being led by Jenji Kohan (who also created Showtime hit Weeds) and stars Taylor Schilling and Jason Biggs among its cast.