After much competition and debate, it appears Google may have won the bidding war for popular maps and traffic company Waze — Israeli newspaper Globes reports that Google is paying $1.3 billion to acquire the Israel-based company. The report comes after months of back-and-forth, with Facebook, Apple, and Google all rumored to be angling to buy Waze, nearly always with billion-dollar price tags. Globes reports that a Facebook deal fell apart because of the price tag, and because Facebook wanted Waze to move its headquarters to California; Apple apparently never made an offer because the price was too high.
Google, on the other hand, appears to be a perfect fit. It has an office in Israel, a history of acquiring Israeli startups, and a fantastic mapping product that Waze will only help both from a talent and a data standpoint. Globes reports the deal isn't done yet, but is coming very soon — if it does close, it will add a handful of Waze employees into the newly-minted filthy-rich club.