Not content with the publicity stunt of giving a million Samsung Galaxy owners early access to his new album, Magna Carta Holy Grail, Jay-Z is currently engaged in another, more artistic display for his new record. The rap mogul is right now in the midst of a six-hour-long lip sync session as he films the music video for his track "Picasso Baby," at New York City's Pace Gallery. Visitors to the gallery are posting Vines and Instagram videos of Shawn Carter's performance art piece, seen below. The performance may not be enough to distract listeners from the generally mixed reviews of his new album, but it's certainly a fitting turn from the musician who called himself a "work of art. I'm a Warhol already."