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T-Mobile unveils latest bold moves: twice-yearly upgrade plan, LTE, and new phones

6 updates since Jul 9, 2013, 9:55 PM UTC
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T-Mobile event
T-Mobile event

T-Mobile US and its one-of-a-kind CEO John Legere made some waves earlier this year when the company embraced a new "Uncarrier" identity with policies going against the rest of the major American wireless companies. This summer it's unveiled "Uncarrier 2.0," which is headlined by a new $10-per-month plan dubbed Jump, which gives users the option to upgrade their phone twice a year. The press conference was certainly a memorable one: catch up on it all below.