Skip to main content

Nokia Lumia sales hit record 7.4 million in Q2, but North America still lagging

Nokia Lumia sales hit record 7.4 million in Q2, but North America still lagging

Share this story

Nokia Lumia stock
Nokia Lumia stock

Nokia continues to improve on its Lumia sales figures worldwide. The latest Q2 earnings show another quarterly improvement, up to 7.4 million in the latest quarter. That's a bump on the record high of 5.6 million in the last quarter, and up from 4 million in the same quarter last year. Up to June 30th, Nokia has sold 27.3 million Lumias in total since shipping its first Windows Phone device, the Lumia 800, in November 2011.

North American device sales improved from the previous quarter, but only reached 500,000 shipped in total during Q2, a 16 percent decrease year-on-year. Nokia previously shipped 400,000 devices in North America during the previous quarter. Although Lumia shipments are clearly improving in the rest of the world, the US sales are lagging behind. Nokia's "rolling thunder" approach to the US has been a slow and bumpy so far, with dips and increases over the lifetime of North American Lumia sales. Nokia introduced its budget Lumia 521 on April 27th in the US, and its Verizon flagship, the Lumia 928, on May 16th. Although neither device saw a full quarter of sales, it looks like initial demand hasn't helped boost Nokia's efforts in the US.

Nokia's Lumia 520 may have helped

Average selling price for Nokia's smart devices comes in at 157 euros, a four percent increase from the same quarter last year when it was 151 euros. Last year's mix included Nokia and Symbian devices, but this year Nokia is only counting Lumia sales. The average selling price has dropped by 18 percent quarter-on-quarter though, suggesting that Nokia's low-end Windows Phones are starting to sell. This is partly backed up by data from Adduplex, a firm that measures the usage statistics of Windows Phones. Adduplex claims Nokia's Lumia 520 is the most popular Windows Phone worldwide, despite less than three months worth of sales.

Looking ahead, Nokia CEO Stephen Elop believes that "new Lumia products will drive a significant part of our Smart Devices revenue" next quarter. Nokia recently unveiled its Lumia 1020 Windows Phone, complete with a 41-megapixel camera. The handset will debut on AT&T on July 26th. Priced at $299, above similar smartphone competition, if it resonates well with consumers then it could indeed contribute to improved revenue next quarter. Nokia introduced the Lumia 925 on T-Mobile earlier this month, so it will be reporting some of those sales next quarter. Nokia will also have a full quarter of Lumia 521 and Lumia 928 sales to report.

Today’s Storystream

Feed refreshed Sep 25 Not just you

E
Twitter
Emma RothSep 25
Rihanna’s headlining the Super Bowl Halftime Show.

Apple Music’s set to sponsor the Halftime Show next February, and it’s starting out strong with a performance from Rihanna. I honestly can’t remember which company sponsored the Halftime Show before Pepsi, so it’ll be nice to see how Apple handles the show for Super Bowl LVII.


E
Twitter
Emma RothSep 25
Starlink is growing.

The Elon Musk-owned satellite internet service, which covers all seven continents including Antarctica, has now made over 1 million user terminals. Musk has big plans for the service, which he hopes to expand to cruise ships, planes, and even school buses.

Musk recently said he’ll sidestep sanctions to activate the service in Iran, where the government put restrictions on communications due to mass protests. He followed through on his promise to bring Starlink to Ukraine at the start of Russia’s invasion, so we’ll have to wait and see if he manages to bring the service to Iran as well.


E
External Link
Emma RothSep 25
We might not get another Apple event this year.

While Apple was initially expected to hold an event to launch its rumored M2-equipped Macs and iPads in October, Bloomberg’s Mark Gurman predicts Apple will announce its new devices in a series of press releases, website updates, and media briefings instead.

I know that it probably takes a lot of work to put these polished events together, but if Apple does pass on it this year, I will kind of miss vibing to the livestream’s music and seeing all the new products get presented.


E
External Link
Emma RothSep 24
California Governor Gavin Newsom vetoes the state’s “BitLicense” law.

The bill, called the Digital Financial Assets Law, would establish a regulatory framework for companies that transact with cryptocurrency in the state, similar to New York’s BitLicense system. In a statement, Newsom says it’s “premature to lock a licensing structure” and that implementing such a program is a “costly undertaking:”

A more flexible approach is needed to ensure regulatory oversight can keep up with rapidly evolving technology and use cases, and is tailored with the proper tools to address trends and mitigate consumer harm.


Welcome to the new Verge

Revolutionizing the media with blog posts

Nilay PatelSep 13
A
Youtube
Andrew WebsterSep 24
Look at this Thing.

At its Tudum event today, Netflix showed off a new clip from the Tim Burton series Wednesday, which focused on a very important character: the sentient hand known as Thing. The full series starts streaming on November 23rd.


A
The Verge
Andrew WebsterSep 24
Get ready for some Netflix news.

At 1PM ET today Netflix is streaming its second annual Tudum event, where you can expect to hear news about and see trailers from its biggest franchises, including The Witcher and Bridgerton. I’ll be covering the event live alongside my colleague Charles Pulliam-Moore, and you can also watch along at the link below. There will be lots of expected names during the stream, but I have my fingers crossed for a new season of Hemlock Grove.


T
Twitter
Tom WarrenSep 23
Has the Windows 11 2022 Update made your gaming PC stutter?

Nvidia GPU owners have been complaining of stuttering and poor frame rates with the latest Windows 11 update, but thankfully there’s a fix. Nvidia has identified an issue with its GeForce Experience overlay and the Windows 11 2022 Update (22H2). A fix is available in beta from Nvidia’s website.