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'XCOM: Enemy Unknown' proves that premium pricing can work on iOS, claims publisher

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Take-Two Interactive CEO Strauss Zelnick believes the success of the $19.99 iOS port XCOM: Enemy Unknown has opened the door for the company to bring more console titles to mobile. Speaking on the company's Q1 2014 earnings call, Zelnick said that the game had been a success, noting that it entered the Top Ten Grossing Apps list for iPad in its first week on sale, but the CEO didn't give exact figures on how many copies had been sold.

"The success of XCOM: Enemy Unknown for iOS illustrates that consumers are willing to pay a premium price for a premium entertainment experience on any platform," Zelnick told investors. "This bodes well for the opportunity to deliver profitably our most immersive new AAA titles to mobile platforms as they evolve." The company has seen success in the past bringing games from its Grand Theft Auto franchise to mobile, but they've always been older games offered at a far lower price. Will we see Grand Theft Auto V or other Take-Two properties like Bioshock make their way to mobile soon?