Facebook today announced that public photos, statuses, videos, and hashtags can now be embedded on the web, just like tweets. Embedding Facebook content isn't as dead-simple as embedding a Vine or an Instagram photo with some basic HTML — since for now, Facebook is only testing the functionality with a few sites: Bleacher Report, CNN, The Huffington Post, Mashable and People. The company plans to let any other site embed posts in the coming weeks and months.

When you like or comment on an embedded post, comments and likes update in real time both on Facebook and on the site you're visiting. Twitter can't say the same for embedded tweets, which ask you to leave the site you're on (using a pop-up) to favorite or reply to a tweet.