It's is a big week for Motorola. The company is set to announce its highly-anticipated Moto X — "the first smartphone you can design yourself." This Thursday, August 1st, promptly at 12PM PT / 3PM ET (all time zones), we'll be live from our studio breaking down all the news and impressions we can offer. There seems to be a lot we might know already — both via leaks and even Motorola's own official promotions. You can get caught up with our handy little guide.

Update: This is the Moto X.

Afterwards, we'll take a very quick break and give you a regularly-scheduled Vergecast. It's going to be a very interesting day, keep it locked!