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Samsung and Sony make 4K TVs more affordable with huge price cuts

Samsung and Sony make 4K TVs more affordable with huge price cuts

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Samsung and Sony are cutting $1,000 or more from the prices of their latest 4K TV sets, sending their prices down toward something a bit more affordable. Both companies are cutting about $1,000 from their 55-inch models, bringing Samsung's UN55F9000 down to $4,499.99 and Sony's XBR-55X900A down to $3,999.99. Even more is coming off of their 65-inch sets — about $1,500 — bringing Samsung's UN65F9000 down to $5,999.99 and Sony's XBR-65X900A down to $5499.99. According to Twice, which first reported the price cuts, Samsung's changes went into effect on Sunday, matching cuts announced by Sony about two weeks prior.

None of those price tags can strictly be read as affordable, but prices on 4K sets are starting to plummet into regions that more people can finally consider. But while all four sets are likely to have some of the best looking TV displays out there, actually finding 4K content to watch on them could still prove difficult. Owners of one of Sony's sets may have the best option: the company's 4K Ultra HD media player allows for buying and renting 4K films, though the box costs a pricey $699.99. It only works on Sony TVs, but with such limited options out there, it could still be one of the best ways to go.

Update: Sony tells us that its price cuts also went into effect on Sunday, which matches the timing from Samsung.