Microsoft is rebranding the Xbox Live Marketplace as the Xbox Games Store ahead of the launch of its new console. The marketplace was originally a general-purpose store for the Xbox 360, offering games, videos, and other types of content. That's now all been separated out between the new Games Store and the existing Xbox Video Store and Xbox Music Store, making the name change more of a clarification than a newfound change of direction. Microsoft made the same change for the Windows Phone Marketplace about a year ago, leaving the term "marketplace" behind in favor of "store," which has become increasingly pervasive across the company's properties.