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It's not unusual for companies to try to ride each other's coattails during notable events, but Apple days are particularly ripe for corporate PR maneuvers that are always too clever by a half. It doesn't seem to make a difference if you're selling pancakes or polycarbonate phones: as long as they can ride the hype wave, companies are eager and willing for rapid-response self-promotion on Twitter and elsewhere.
Here are some of our favorite ostentatious displays from today:
8 megapixels is still just 8 megapixels. See what you can do with 41: http://t.co/4ks5d7FreB #timetoswitch to #WindowsPhone
— Windows Phone (@windowsphone) September 10, 2013
It's time to upgrade to actual change. Help your friends trade in their iPhone toward an #HTCOne. http://t.co/ZbPqDgnATw
— HTC USA (@HTCUSA) September 10, 2013
Remember that one time you were stoked to give your fingerprints? Us either. #LazyPhone http://t.co/ckuu7otnJM
— Motorola Mobility (@Motorola) September 10, 2013
2>1.5. Basic math. Innovation at its finest.
— HTC USA (@HTCUSA) September 10, 2013
"Real gangsters don't use gold phones." pic.twitter.com/yurtFf3TML
— Nokia UK (@nokia_uk) September 10, 2013
Thanks, #Apple ;) pic.twitter.com/x4w3r8Ghcy
— Nokia UK (@nokia_uk) September 10, 2013
— Denny's (@DennysDiner) September 10, 2013
The wait is finally over. #MightyWings pic.twitter.com/g6AUAlRLs6
— McDonald's (@McDonalds) September 10, 2013
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