The factory that Motorola is using to build the Moto X is owned by Flextronics and used to be a Nokia factory.
There are roughly 2,500 employees in this factory with 14 assembly lines. According to Flextronics, the output is about 100,000 devices per week.
Here's another look at the assembly lines. These lines are tasked with assembling the internal components and front of the device, or as Motorola calls it, the ENDO. The assembly begins on the right side and ends at the inspection machines on the left.
For the standard black and white versions of the Moto X, each line is dedicated to a specific carrier. Here you can see this one handles orders for AT&T.
Each factory worker has a specific piece to place and assemble on the device before it is passed along the line.
This map shows how the factory floor is currently laid out.
A few of the components that go into the Moto X and are assembled in the US. The components, such as the PCB board in the upper right, are shipped to the US from Asia with their circuitry already completed. There is no soldering done in this factory.
A look at the main circuit board before it is eventually clipped into its housing.
A look at some of the various stations in the manufacturing line. The battery is one of the last pieces put in before the outer shell is snapped on and is the far left station in this picture.
This half of the factory floor is dedicated to assembling custom orders placed through MotoMaker.
These automated bins are where the various color components are pulled from to make a customer's unique device.
Green means go, or in this case, the location of the correct color component.
Smaller custom components, such as the camera bezel and volume rocker, are housed in these bins.
Once a custom device has been assembled, these machines use advanced cameras to optically confirm that the right color combinations have been selected.
Motorola has coated the internal components many of its devices with water repellent nano-coatings for years. These machines are where that happens, before the components go to the main assembly line.
A factory worker inspects a batch of completed fronts of the Moto X.
Some Moto X devices that will eventually make it to AT&T retail stores.
Some examples of the custom backs that customers can choose from through the MotoMaker program. You can see the promised wooden backs here, but Motorola has not started offering them yet.
A couple of factory workers show off assembled versions of Moto X devices ordered through MotoMaker.
Motorola CEO Dennis Woodside, Google Chairman Eric Schmidt, Texas Governor Rick Perry, and Flextronics CEO Mike McNamara make small talk before addressing a crowd at the factory's formal opening. Governor Perry credits Texas' business friendly tax environment as a reason why Motorola was able to move manufacturing back to the US.
Dennis Woodside presented Governor Perry with his own custom Moto X in Texas A&M colors. (Just prior to this, Governor Perry took his iPhone out of his pocket and threw it on the ground.)
Motorola CEO Dennis Woodside gives Governor Perry some tips on how to use his new Moto X. We're not sure if Governor Perry was attempting to take a selfie or not.
Governor Perry and Eric Schmidt observe the manufacturing on the factory floor while Dallas Mavericks owner Mark Cuban watches on.
Eric Schmidt shows off some of the custom color combinations for the Moto X to Governor Perry.
A look at the 455,000 square foot Flextronics factory from above. The factory is one of a number of other factories and warehouses located in the area, including ones owned by Lockheed Martin and Amazon.
The factory that Motorola is using to build the Moto X is owned by Flextronics and used to be a Nokia factory.
There are roughly 2,500 employees in this factory with 14 assembly lines. According to Flextronics, the output is about 100,000 devices per week.
Here's another look at the assembly lines. These lines are tasked with assembling the internal components and front of the device, or as Motorola calls it, the ENDO. The assembly begins on the right side and ends at the inspection machines on the left.
For the standard black and white versions of the Moto X, each line is dedicated to a specific carrier. Here you can see this one handles orders for AT&T.
Each factory worker has a specific piece to place and assemble on the device before it is passed along the line.
This map shows how the factory floor is currently laid out.
A few of the components that go into the Moto X and are assembled in the US. The components, such as the PCB board in the upper right, are shipped to the US from Asia with their circuitry already completed. There is no soldering done in this factory.
A look at the main circuit board before it is eventually clipped into its housing.
A look at some of the various stations in the manufacturing line. The battery is one of the last pieces put in before the outer shell is snapped on and is the far left station in this picture.
This half of the factory floor is dedicated to assembling custom orders placed through MotoMaker.
These automated bins are where the various color components are pulled from to make a customer's unique device.
Green means go, or in this case, the location of the correct color component.
Smaller custom components, such as the camera bezel and volume rocker, are housed in these bins.
Once a custom device has been assembled, these machines use advanced cameras to optically confirm that the right color combinations have been selected.
Motorola has coated the internal components many of its devices with water repellent nano-coatings for years. These machines are where that happens, before the components go to the main assembly line.
A factory worker inspects a batch of completed fronts of the Moto X.
Some Moto X devices that will eventually make it to AT&T retail stores.
Some examples of the custom backs that customers can choose from through the MotoMaker program. You can see the promised wooden backs here, but Motorola has not started offering them yet.
A couple of factory workers show off assembled versions of Moto X devices ordered through MotoMaker.
Motorola CEO Dennis Woodside, Google Chairman Eric Schmidt, Texas Governor Rick Perry, and Flextronics CEO Mike McNamara make small talk before addressing a crowd at the factory's formal opening. Governor Perry credits Texas' business friendly tax environment as a reason why Motorola was able to move manufacturing back to the US.
Dennis Woodside presented Governor Perry with his own custom Moto X in Texas A&M colors. (Just prior to this, Governor Perry took his iPhone out of his pocket and threw it on the ground.)
Motorola CEO Dennis Woodside gives Governor Perry some tips on how to use his new Moto X. We're not sure if Governor Perry was attempting to take a selfie or not.
Governor Perry and Eric Schmidt observe the manufacturing on the factory floor while Dallas Mavericks owner Mark Cuban watches on.
Eric Schmidt shows off some of the custom color combinations for the Moto X to Governor Perry.
A look at the 455,000 square foot Flextronics factory from above. The factory is one of a number of other factories and warehouses located in the area, including ones owned by Lockheed Martin and Amazon.
