After months of rumors, Dow Jones has confirmed that it will not renew its agreement with All Things D, the influential tech blog run by Walt Mossberg and Kara Swisher, at the end of the year. The move means Mossberg will no longer write product reviews for the Wall Street Journal, where he's been an industry fixture since his Personal Technology column began in 1991. The Journal has not announced who will replace him, but managing editor Gerard Baker says the paper will be hiring 20 new staffers to replace the outgoing ATD team.
Swisher and Mossberg have been shopping All Things D for months, with Fortune reporting that the pair have talked to NBCUniversal, Bloomberg, Condé Nast, Cox, and The Washington Post Company. It's not clear yet where they'll eventually sign, or what will happen to the All Things D brand and hugely influential D conferences, both of which are indelibly linked to Swisher and Mossberg but owned by Dow Jones.