Last year, Fiat tapped Dave Hill — a well-known commercial photographer — to shoot its entire 2013 US lineup of vehicles. The project lasted six months and involved Hill and a team of photo assistants and digital artists capturing models, locations, and cars in separate photos that were later composited — pieced together afterward in photo illustrations. The end result was a series of 215 photos that are now used in advertisements, brochures, and dealerships across the country.
While Hill has made a name for himself as a compositor, he is also a filmmaker and he has documented the intensive process behind the Fiat shoot in a new video you can watch below.
:format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/14469700/Screen_Shot_2013-09-27_at_12.02.39_PM.1419979946.png)