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HTC unveils BoomBass Bluetooth box for your beats

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HTC boom bass
HTC boom bass

Not content to let the likes of Jambox and Sonos dominate the wireless speaker market, HTC is today introducing a new phone peripheral it's calling the BoomBass. It isn't technically a dock since no physical connection is made between the phone and the cuboid subwoofer, but it serves pretty much the same purpose with its slideout stand acting as a nice platform for your oversized Android handset. Pairing the BoomBass can be done via NFC, if you have a compatible phone, while music streaming is conducted over Bluetooth 3.0. We didn't get to hear how powerful the BoomBass' bass truly is, but HTC promises it will "bring a touch of the audiophile experience" to the mobile user.

The BoomBass extends HTC's successful Boom brand, which began with the extra-large BoomSound speakers built into the HTC One and One mini handsets. Given Beats Audio's desire to move away from its partnership with HTC, Boom may soon be the only audio branding the Taiwanese phone manufacturer retains. Pricing for the BoomBass haven't yet been released, but it will be on sale through the HTC Accessory Store by mid-October and, judging by its lightweight construction, will likely aim to be highly affordable.