Nokia just sold its devices and services unit to Microsoft this week, and it's clearly feeling fairly confident about its future prospects. In a Twitter post from its German account, Nokia is issuing a KitKat themed death threat to Samsung's Android handsets. An image of a Galaxy S3 broken in half, just like a KitKat chocolate bar, is accompanied by the famous advertising line "have a break." Nokia's tweet follows Google's announcement of Android 4.4 "KitKat" earlier this week. Although it's a fairly violent parody of KitKat's advertising, it's clearly meant in jest as Nokia battles for share in the smartphone market.
Nokia is not afraid to tackle Samsung's smartphone dominance head on. In the past the Finnish smartphone maker has "welcomed" Samsung back to Windows Phone by mocking its Ativ S announcement. Just earlier this week, Nokia UK parked a truck nearby a Samsung Galaxy S4 Zoom billboard to hijack the marketing with a Lumia 1020 ad. Despite Nokia's marketing efforts, it still hasn't managed to make a significant dent in Samsung's smartphone dominance. In the latest quarter Samsung shipped over 70 million smartphones, while Nokia's Lumia sales hit a record of 7.4 milliion. Microsoft hopes to triple that figure by 2018, but it hasn't started issuing KitKat death threats against Samsung just yet.
Have a break... #Kitkat #Nokia pic.twitter.com/6OuEQIVLLj— Nokia Deutschland (@NokiaHomebase) September 4, 2013