Tom Conrad starting coming to the Consumer Electronics Show a decade ago, before Pandora Radio had even launched to the public. Today, the company has more than 76 million active users, and its service has been integrated with more than 1,000 electronic devices. Conrad is the company's chief technical officer.

Pandora is making a huge push into car audio, and so once again Conrad traveled to Las Vegas this week to take meetings and talk about the company's plans for 2014. We sat down with him to talk about cars, targeting ads by musical preferences, and why it's fun to log into Pandora pretending to be a 95-year-old woman.