clock menu more-arrow no yes

Filed under:

Apple mines 'Dead Poets Society' for its newest iPad Air ad

New, 156 comments

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.

Apple ad
Apple ad

Not too long ago, Bryan Cranston started praising the iPad Air for Apple, comparing it to a pencil in the company's last ad. Now, Apple is drawing on Robin Williams' performance in Dead Poets Society to create an air of inspiration and creativity around the tablet. Titled Your Verse, the clip looks to make Whitman's O Me! O Life! the focal point of the campaign, and includes stories from other people using the Air out in the world.

By now, there's no question that the Air is a great product, but Apple is intent on getting people to imagine taking it on some adventures.

Here's the original scene from the 1989 movie: