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Sony shows off its aspirational side in Golden Globes ad

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Sony ad
Sony ad

Sony has released a new ad that ran with tonight's Golden Globes, showing off its newfound swagger while drawing a little bit on its past. The spot, titled Join Together, shows engineers and artists coming together to create and enjoy products like the PlayStation 4 and Vaio Duo 13. Spike Lee even makes an appearance. The ad shows the company intent on returning to form after a decade of poor decision-making and rough seas. The future already looks promising, but now Kazuo Hirai and company just need to deliver.