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'Downworthy' plug-in kills viral headlines with snark

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Facebook like 560
Facebook like 560

Depending on who you ask, viral content farms like Upworthy and Viral Nova are either polluting your Facebook News Feed with deceptive — and extremely clickable — headlines, or they're bringing interesting stories to your attention. If you're in the former camp, the good news is that Facebook's working to get more news into your News Feed, but if headlines like "9 Out Of 10 Americans Are Completely Wrong About This Mind-Blowing Fact" are still driving you crazy, there's a new Chrome plug-in that might do just the trick.


The not-so-subtly titled "Downworthy" swaps out some of the most popular phrases (we're looking at you, "mind blowing") to some more realistic alternatives. That killer UpWorthy headline above (which netted some 6.9 million pageviews, by the way) is turned into "9 Out of 10 Americans Are Completely Wrong About This Mind-Numbingly Ordinary Fact" once you turn on the plugin. You can find the full list of phrases here, but this one might take the cake: "Go Viral" is translated to "Be Overused So Much That You'll Silently Pray for the Sweet Release of Death to Make it Stop."