Early last year, Melissa Bell, Matt Yglesias and I began wrestling with a question that had bugged all of us for a long time: why hadn't the Internet made the news better at delivering crucial context alongside new information?
This year, we're founding a new publication at Vox Media in order to do something about it.
New information is not always — and perhaps not even usually — the most important information for understanding a topic. The overriding focus on the new made sense when the dominant technology was newsprint: limited space forces hard choices. You can't print a newspaper telling readers everything they need to know about the world, day after day. But you can print a newspaper telling them what they need to know about what happened on Monday. The constraint of newness was crucial.
We're founding a new publication at Vox Media
The web has no such limits. There's space to tell people both what happened today and what happened that led to today. But the software newsrooms have adopted in the digital age has too often reinforced a workflow built around the old medium. We've made the news faster, more beautiful, and more accessible. But in doing we've carried the constraints of an old technology over to a new one.
Today, we are better than ever at telling people what's happening, but not nearly good enough at giving them the crucial contextual information necessary to understand what's happened. We treat the emphasis on the newness of information as an important virtue rather than a painful compromise.
The news business, however, is just a subset of the informing-our-audience business — and that's the business we aim to be in. Our mission is to create a site that's as good at explaining the world as it is at reporting on it.
Reimagining the way we explain the news means reinventing newsroom technology. Vox is already home to modern media brands — SB Nation, The Verge, Eater, Curbed, Racked, and Polygon — that are loved by tens of millions of people, including us. The engine of those sites is a world-class technology platform, Chorus, that blows apart many of the old limitations. And behind Chorus is a world-class design and engineering team that is already helping us rethink the way we power newsrooms and present information.
We'll be joined by some familiar faces in this venture, including the great Dylan Matthews — and more who'll be announced in the coming weeks and months. But we're also hiring. If you share our passion for fixing the news, you should send us your resume here, and tell us how you want to help us do a better job informing our readers.
This is our next. We hope it's yours, too.