60 Carphone Warehouse stores across Western Europe will be converted into dedicated Samsung outlets, according to a company press release and spokesperson. The European phone retailer, which has some 1,400 stores across the continent, will continue to operate the shops in question, but they'll sell only Samsung gear, spanning "products across Samsung's full range of mobiles, tablets, laptops and wearables."
The planned overhaul will take place over the next three months and follows the successful pilot operation of three such Samsung stores in Spain. It adds significantly to Samsung's retail footprint in Europe. The UK, Ireland, Germany, Spain, Portugal, Sweden, and the Netherlands will all see familiar Carphone Warehouse locations turning into Samsung retail stores "with a premium look and feel." Samsung already has a number of standalone stores in Europe, but this addition of 60 will bring it much closer to matching Apple's retail empire, which includes around 100 outlets on the continent.
The new stores will have "a premium look and feel"
Financial terms of today's deal are not being disclosed, though Samsung clearly stands to benefit greatly from the arrangement: it simultaneously reduces the shelf space for competitors and provides the Korean giant with dedicated venues to promote its products. As part of the deal, Carphone Warehouse is becoming Samsung's "preferred partner" for European store operations, making it the prime candidate to take care of any further expansions Samsung may wish to undertake in Europe.